Content Writing Vs. Copywriting In Digital Marketing: What’s The Difference?


If you’ve ever been confused by the difference between content writing and copywriting, then this article is for you! Here, we’ll explain what the two terms mean and how they’re different. We’ll also give examples of each so that you can better understand when to use them in your marketing campaigns.

Content writing focuses on in-depth information while copywriting focuses on conversion

Content writing is focused on in-depth information, while copywriting focuses on conversion.

Content writing tends to be more long-form and can take the form of blog posts, articles, ebooks and other types of longer content—a book is a type of content writing as well.

Copywriting is usually short-form and often appears in ads or email campaigns (called copy).

Content writing is typically informational while copywriting is a form of sales

Content writing and copywriting have the same goal: to provide information to your audience.

The difference between the two is that content writing provides information without an objective, while copywriting provides information with a goal in mind.

In digital marketing, you’re going to encounter both types of writing often. Here’s what you need to know about each type:

Content writing is about providing useful and relevant content for your audience. For example, if you run an online business selling shoes online, then you might write blog posts like “How To Choose The Right Shoes For You” or “Shoe Trends We’re Loving Right Now.” These are just two examples of how companies can use content as a way to educate their customers on products they offer them (in this case shoes).

This kind of written material doesn’t necessarily have any direct sales component; it’s purely informational—and it’s meant only for consumers who want this type of information at their fingertips in order to make more informed decisions when purchasing goods or services from companies like yours!

Content writing is evergreen while copywriting is more temporary

Content writing, on the other hand, is used to provide information and help people solve problems. It’s evergreen in that it doesn’t expire or become obsolete over time (unlike copywriting).

Content writing is often long-form and written to inform and educate readers; it answers questions they might have. It can also be used as a marketing tool for an organization’s website or blog. Copywriting, on the other hand, is often short-form content designed exclusively for digital communication channels such as social media posts and ads that appear online.

Copywriters don’t usually write about topics in-depth; instead they aim to drive traffic towards a website where users can make purchases or fill out forms that result in sales leads for businesses.


So what’s the takeaway?

It depends on your goals! If you want to sell more products and services, then copywriting is likely your best bet. And if you want to build a lasting relationship with customers and create brand loyalty, content writing could be the way to go.


Content writing and copywriting are both important to digital marketing, but they serve different purposes. Content writing is the creation of valuable information that can be used on its own or embedded into other platforms such as blogs or websites. Copywriting, on the other hand, focuses on enticing readers to take action by providing a call-to-action (CTA) through persuasive words or phrases.


Jade Edwards

Be the first to know about new services and products and get exclusive access to free resources, discounts and business tips and tricks.

You don't want to miss it!