Define Your Content’s Purpose

Before you start creating content, it’s important to define the purpose of each piece of content. This will help you determine what kind of information your readers want and how they want it delivered.
In order to figure out what type of content works best for your audience, ask yourself these questions:

• Who are my target customers?
• What are their biggest pain points or challenges right now?
• How can I solve those problems with my product or service–and why should they care about that solution (beyond just solving the problem)?

Create Quality Content

Now that you have a topic in mind, it’s time to create your content. The first step is choosing the right topic and making sure it’s relevant to your audience. For example, if you’re writing about how to use Instagram for business purposes (which we did), then there should be some connection between that subject matter and your readers’ interests.

The next step is researching the subject matter thoroughly before writing anything down. This ensures that all of your facts are accurate and well-researched so readers will trust what they read on their screens–and share it with their friends!

Once you’ve done all of this research and written all of those words onto paper (or your computer screen), now comes the time for adding multimedia elements like images or videos into each post as needed so readers can understand concepts better through visuals instead of just reading text alone in black font against a white background.

Optimise Your Content

• Optimise your content.
• Add relevant keywords in the title and body of your post.
• Use long-tail keywords that are more specific to what you’re writing about, rather than just using one or two words that describe it (e.g., “waterproof coats for dogs” instead of “dog coat”). This will help Google know that this particular piece of content is relevant to what people are searching for on their site, which means they’ll rank higher on search engines.

Promote Your Content

• Share on social media. Post your content to Facebook, Twitter and other social media platforms.
• Send email newsletters. Email subscribers are an excellent way to reach a targeted audience and keep them updated about new posts or other important information related to your business or brand.
• Collaborate with influencers who have large followings on Instagram, YouTube and other platforms where they can promote your content effectively

Analyse Your Results

Once you have published your content, it’s important to track its performance. You can use Google Analytics or other analytics tools to monitor engagement and measure success of each piece of content.

Create a Content Calendar

• Create a content calendar.
• Schedule for publishing new posts, including:

• Overview of upcoming holidays or events (for example, Earth Month)
• List of ideas for future posts (for example, “5 Things You Should Know About Earth Month”)

Leverage Your Existing Content

You can also leverage your existing content by updating old posts, creating a series or using content from other sources.

If you have an older post that hasn’t gotten much traction yet, consider updating it with new information and/or data. This is especially helpful if the topic of your post hasn’t changed significantly since its original publication date (e.g., if you wrote about SEO tips in 2016 but they’re still relevant today).

If you want to create a series out of one article, try breaking up the information into smaller chunks so that readers can digest each piece more easily–and then link them together when publishing them on different platforms like Medium or LinkedIn.

Another option is repurposing material from another source by changing words around slightly so that it sounds more like your own voice (this works well for interviews).

Engage With Your Audience

Engaging with your audience is one of the most important aspects of content marketing. You want them to feel like they’re part of a community, and not just another viewer or reader. This can be done by responding to comments and feedback, asking questions, offering exclusive content (such as behind-the-scenes photos), creating contests–and more!

The key is that you need to have a genuine interest in interacting with others if you want them to engage back with you. If someone asks a question on Facebook or Twitter and gets no response from the brand they’re reaching out about, then why would they ever do it again?

Stay Up-to-Date

To stay on top of the trends, you’ll need to keep an eye on industry changes and monitor competitors’ content strategies. You can also adjust your strategy for current events. For example, if there’s a big new product launch or announcement in your industry, it might be worth creating some content around it.

Conclusion

In conclusion, the best way to produce popular content is to make it easy for people to share and link back to. Remember that people want to be entertained and remember people are looking for solutions.